Leica Branding

While attending Wentworth Institute of Technology, students in the Consumer Electronics course were asked to create an electronic device for an existing brand. The new device could not fall under the brand's current product line. For this project, I used Leica to develop a satellite radio speaker dock.

This project proved to be an excellent opportunity to explore product branding and to apply the research I conducted to a product I developed. The radio device that I developed uses a titanium unibody construction and includes a removable remote with an on-screen interface.